DMA (Direct Marketing Association) Best Practice Guides

Data Protection

Telephone Preference

Fax Preference

Royal Mail

There are rules, regulations and best practices covering many aspects of direct marketing. Understanding these can save you from incurring an expensive fine and many will save you money with an increased  ROI (Return on Investment)

Data supplied through business-support.com complies with UK and EU legislation and best practice at the time of purchase. business-support.com can help you keep both bought-in and legacy data up to date and compliant with current legislation.


Regulations are generally enforceable with various penalties and fines


Best Practice

Recommendations by the Direct Marketing Association or the regulators

Below are links from many of the know regulations and best practices to documents and web sites

Telephone Preference Service   http://www.tpsonline.org.uk/tps

Fax Preference Service   http://www.tpsonline.org.uk/fps/

Mailing Preference Service   http://www.mpsonline.org.uk/mpsr/

Baby Mailing Preference Service   http://www.mpsonline.org.uk/bmpsr/

Email Preference Service   http://www.dmaconsumers.org/emps.html

Information Commissioner   http://www.informationcommissioner.gov.uk/

Direct Marketing Association   http://www.dma.org.uk

In the download area you will find a wide range of guides which cover many of the common aspects of Best Practice in Direct Marketing from business-support.com, the Direct Marketing Association and Royal Mail